Encouraging Purposeful Play
ENCOURAGING PURPOSEFUL PLAY
From our Career Dolls to the Inspiring Women series, Barbie products encourage imagination, expression, and discovery through play. Girls can explore all their dreams as they learn that anything is possible!Shop All
CLOSE THE DREAM GAP
ABOUT THE DREAM GAP PROJECT
Research shows that starting at age five, many girls begin to develop self-limiting beliefs and think they're not as smart and capable as boys. They stop believing their gender can be anything. This issue is called the Dream Gap, and to help close it, Barbie launched the Dream Gap Project in 2018 - an ongoing global initiative that gives girls the resources and support they need to continue believing in themselves.Learn More
WHAT IS THE DREAM GAP?
Show Them Positive Role Models
Introduce girls to stories about women of all ages and all walks of life. As a result, they'll begin to see more opportunities for themselves.
Challenge Gender Stereotypes
Limit their exposure to media that reinforces negative stereotypes. Instead, share content that challenges those stereotypes.