80 Years of Inspiration

Since 1945, Mattel has brought joy and laughter to generations with our iconic toys and products. To celebrate this Ruby Anniversary milestone, we're bringing our beloved brands together to spark nostalgia and rekindle cherished childhood memories.

80 Moments for 80 Years

We're launching a year-long celebration of our legacy of giving back to the communities we serve. We'll be highlighting 80+ philanthropic activations throughout 2025.

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More Celebrations to Come

Check back for updates about our 80th anniversary events, as well as our ongoing charitable contributions, volunteerism, and key nonprofit partnerships.