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Black Friday Sale

20% off all orders of £50 or more. Deck the halls with toys — and save!

Shop Top Holiday Toys

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Make Everything Merrier

Barbie, Hot Wheels, and Monster High Holiday Gifts.

Shop Top Brands

Find the Perfect Gift

Need help? Take our quiz to see the best gift for everyone on your list.

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Gift Guide

Dolls

Cars

Action Figures

Baby Gear

Baby Toys

Toddler & Preschool Toys

Building Blocks

Games

Plush Toys

Collector

Gift Guide

Dolls

Cars

Action Figures

Baby Gear

Baby Toys

Toddler & Preschool Toys

Building Blocks

Games

Plush Toys

Collector

Our Top 50 Holiday Toys

Visions of toys are dancing in their heads! See the gifts topping every kid's wish list.

Top-Rated Gifts

Make the season bright! Delight every kid on your list with our best-reviewed toys for the holiday.

Trolls Band Together

Ready to rock? Turn playtime into a celebration with movie-inspired toys.

Barbie The Movie

Celebrate the theatrical event of the year with adorable dolls & playsets.

Our Top 50 Holiday Toys

Visions of toys are dancing in their heads! See the gifts topping every kid's wish list.

Top-Rated Gifts

Make the season bright! Delight every kid on your list with our best-reviewed toys for the holiday.

Trolls Band Together

Ready to rock? Turn playtime into a celebration with movie-inspired toys.

Barbie The Movie

Celebrate the theatrical event of the year with adorable dolls & playsets.

Bringing a Smile to Milestones

Play is the way we inspire, teach, and entertain. And the way we unlock joy for kids around the globe.

Give Unlimited Smiles

Make the perfect gift even more perfect with fun, personalized add-ons.

Gifting Made Easy

Wrap It Up

Make your gift extra special with our exclusive gift wrap or branded box.

Curated Gift Sets

Our experts have carefully selected toys that kids and parents will love.

Encourage Good Manners

Teach little ones the joy of gratitude with the included thank you card.

Wrap It Up

Make your gift extra special with our exclusive gift wrap or branded box.

Curated Gift Sets

Our experts have carefully selected toys that kids and parents will love.

Encourage Good Manners

Teach little ones the joy of gratitude with the included thank you card.

Shop Gift Sets

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Games Everyone Will Love

Epic Cars & Connectable Playsets

Action Figures for Any Adventure

Big World of Adventure for Little Ones

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