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Give the gift of play! Create moments of joy with the perfect toys — dolls, action figures, playsets, and more.
Let our Mattel elves add a festive finishing touch to your gift, no minimum spend. It’s easy, fun, and — best of all — free!
Fill their stockings with dolls, figures, games, and other fun surprises.
Make the season bright! Delight every kid on your list with our best-reviewed toys for the holiday.
Visions of toys are dancing in their heads! See the gifts topping every kid's wish list.
Ready to rock? Turn playtime into a celebration with movie-inspired toys.
Play is the way we inspire, teach, and entertain. And the way we unlock joy for kids around the globe.
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