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Give the gift of play! Create moments of joy with the perfect toys — dolls, action figures, playsets, and more.
Visions of toys are dancing in their heads! See the gifts topping every kid's wish list.
Make the season bright! Delight every kid on your list with our best-reviewed toys for the holiday.
Ready to rock? Turn playtime into a celebration with movie-inspired toys.
Celebrate the theatrical event of the year with adorable dolls & playsets.
Let our Mattel elves add a festive finishing touch to your gift, no minimum spend. It’s easy, fun, and — best of all — free!
Play is the way we inspire, teach, and entertain. And the way we unlock joy for kids around the globe.
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