Barbie Celebrates Pride!

Together, we can create a world where people feel empowered to be themselves.

Dream Even Bigger

Our new Barbie Dreamhouse has 10 play areas and 75+ storytelling pieces.

Most Diverse Doll Line

Shop the Barbie Fashionistas series, including our doll with Down syndrome.

My First Barbie: Large Scale, Soft to Touch, Easy to Dress
My First Barbie: Large Scale, Soft to Touch, Easy to Dress

Dolls for Preschoolers

My First Barbie dolls are large in scale and easy to dress — perfect for inspiring endless fashion stories.