Accelerating Fans' Passion

This collaboration combines the heart-pumping adrenaline of professional racing with the thrilling fun of Hot Wheels. It’s more than just a partnership — it’s a celebration of the design and performance of the fastest cars in the world.

Premium Lineup

Hot Wheels iconic premium execution, with metal/metal, livery details, and Pirelli branded tires.

Rev Up Fandom

Speed into the high-octane action of Formula 1® with Hot Wheels Formula 1® in 1:64 scale. Perfect for racing on orange track or displaying in your collection.

Race Like a Pro

Replicate the thrill of professional racing at home with new Hot Wheels tracks and playsets inspired by F1® racing.

The F1 logo, FORMULA 1, F1, GRAND PRIX and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. All other trademarks, logos and copyrights, including those of the teams featured, are the property of their respective owners. All rights reserved.  

PIRELLI Logo is a registered trademark of Pirelli & C. S.p.A. and used under license.