Behind the Toys

NOBODY'S BORN A LEGEND.
IT TAKES GRIT
HARD-FOUGHT DETERMINATION
AND 10,000 HOURS OF CHALLENGE ACCEPTED.

IT STARTS WITH A SMALL SPARK
THAT IGNITES THE FLAME
AND FUELS OUR PASSION.

WE'RE PART OF A GLOBAL COMMUNITY
PUSHING BOUNDARIES
IGNITING IMAGINATION
INSPIRING PERFORMANCE & DESIGN
ALL IMMORTALIZED IN 1:64.

BECAUSE LEGENDS AREN'T BORN,
THEY'RE MADE.

HOT WHEELS FEATURES THE HOTTEST, ON-TREND COLLABORATIONS WITH BEST-IN-CLASS PARTNERS FROM CAR CULTURE AND ENTERTAINMENT. FROM INTRICATELY DETAILED DESIGNS TO HIGH QUALITY CRAFTSMANSHIP IN EACH MODEL, HOT WHEELS DELIVERS A UNIQUE AND UNPARALLELED EXPERIENCE FOR EVERY TYPE OF FAN.