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Behind the Toys

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Driven to be Legendary

Nobody's born a legend. It takes grit hard-fought determination.

Mattel PlayBack Program

Play should not have a shelf life or be tossed away. We design toys to be lov...

Barbie Role Models

Barbie is committed to shining a light on empowering role models in an effort...

Fisher-Price Play Lab

The Fisher-Price™ Play Lab is where our experts meet with the real experts: k...