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Top Holiday Gifts

Visions of toys are dancing in their heads! Check out the gifts topping every kid’s wish list.

Immersive Musical Fun

Our Link Squad toys sync up to create an awesome learning show for kids.

Track-Scorching Action

Rev up the thrills with toys inspired by season 2 of Hot Wheels Let's Race.

Wood is Here!

From baby to big kid, something for every family.

You Can Be Anything

Empower kids with Barbie dolls & toys that inspire limitless possibilities.

Immersive Musical Fun

Our Link Squad toys sync up to create an awesome learning show for kids.

Track-Scorching Action

Rev up the thrills with toys inspired by season 2 of Hot Wheels Let's Race.

Wood is Here!

From baby to big kid, something for every family.

You Can Be Anything

Empower kids with Barbie dolls & toys that inspire limitless possibilities.

Holiday Gift Guide

Hot Wheels Challenge Accepted

Barbie 65th Celebration

Fisher-Price Smilestones

Barbie Dream Gap

Hot Wheels Challenge Accepted

Barbie 65th Celebration

Fisher-Price Smilestones

Barbie Dream Gap

*Based on global Circana data for 2018–2023

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