Our purpose is to empower the next generation to explore the wonder of childhood and reach their full potential.
Play is the way we create innovative products and experiences that inspire, entertain, and develop children through play.
The Power of Play
When kids play, they learn to express themselves, to dream bigger, and to connect with the world around them. Play is the way everything we create sparks endless imagination and inspires limitless creativity.
Play is the Way
…we inspire limitless potential.
…we ignite the challenger spirit.
…we enrich the first five years of childhood.
…we fuel creativity through the power of connection.
New Arrivals
Play is the Way We Make a Difference
We’re committed to inspiring future generations to leave the world better than they found it. Play is the way kids learn to protect our planet, develop empathy, and feel the pride of helping others. See some of this positive change at work below.
