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Play should not have a shelf life or be tossed away. We design toys to be loved, cherished and passed on from one generation to the next, and we aim to make them from materials that can live on in new toys and in new ways.

Barbie is committed to shining a light on empowering role models in an effort to inspire more girls. As a part of the Dream Gap Project, we’re introducing girls to remarkable women’s stories to show them you can be anything.
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Play should not have a shelf life or be tossed away. We design toys to be loved, cherished and passed on from one generation to the next, and we aim to make them from materials that can live on in new toys and in new ways.

Barbie is committed to shining a light on empowering role models in an effort to inspire more girls. As a part of the Dream Gap Project, we’re introducing girls to remarkable women’s stories to show them you can be anything.